Video that makes an impact on your audience and your business.

When you work with Lunara, you're not just hiring a video production company,
you're gaining a creative partner invested in your success and business growth.

Meet the team.

A middle-aged man with gray hair, wearing glasses and a light blue button-up shirt, smiling against a plain white background.

Soren Johnstone

Co-Founder & 
Creative Director

Soren Johnstone is an award-winning filmmaker with 25 years of experience as a director, writer, cinematographer, and editor. He’s travelled to over 20+ countries capturing stories and human connection across the world.

By the time he reached his early 20s, Soren co-founded a production company and began working with well-known global brands - building a career that’s taken him across many industries and the globe.

He takes a consultative approach with every client, serving as a creative director and collaborator from strategy to concept design to final edit, bringing project leadership and quality results to every video he creates.

A woman with long wavy brown hair smiling, wearing a navy blue top with a grey background.

Rachel Ryall

Co-Founder & 
Managing Director

Rachel brings 20 years of experience across marketing, project management, and client services, with a proven track record of helping organizations of all sizes unlock revenue growth and achieve measurable business outcomes.

A marketing graduate from BCIT School of Business and Media, Rachel's career has spanned managing teams in tech, tourism, hospitality and financial services, giving her extensive experience working with local and global brands.

At Lunara, Rachel leads business development, client relationships and project management, transforming clients’ vision into a video strategy that drives real results. She also brings a creative side, with experience in film industry marketing and even a few acting credits in short films for fun.

Luna is the heart of Lunara and the inspiration behind the name . Luna brings her paw-sitive energy to every video project, whether it’s warming up interview subjects, spreading joy on film sets or performing tricks (for treats, of course).

Luna's expertise includes morale management, set supervision, and ensuring no treat goes unaccounted for.

In her spare time, she enjoys Vancouver's trails and parks, chewing on sticks and taking naps - and making an occasional cameo in behind-the-scenes content.

A light-colored dog with one eye slightly closed, sitting among yellow flowers on green grass, with sunlight shining.

Luna

Chief Paw Officer

What our clients
are saying.

“I have worked with Soren on numerous projects over the last 10+ years, and in that time I have yet to find anyone as reliable as him. From concept to final edit Soren is both visionary and collaborative, which results in him producing consistently incredible work. I’ve never ran over budget or been late on my deliverables when working with him. Without question he is one of the best in the business”

- Chris Bjerrisgaard
Co-Founder

Small God's Brewing

Black-and-white line drawing of a person climbing a ladder to a star, symbolizing aspiration or achievement.

“One of the most talented filmmakers and creative partners we’ve ever worked with. Beyond the cinematic quality of the work, what really sets them apart is their ability to deeply understand a brand, tell an authentic story, and execute at an incredibly high level with remarkable speed and professionalism. Consistently delivers work that exceeds expectations and elevates every project.”

-Margot Z.
Marketing Director
Kitchen Table Group

Black sign with white outline text that reads "KITCHEN TABLE".

“Incredibly talented videographer whose creativity, patience, and attention to detail consistently produce outstanding work. A true problem solver and one of the hardest-working professionals I’ve had the pleasure of working with."

- Scott Powell
Co-Founder & Instructor
Corporate Finance Institute

CFA logo with stylized blue bars and the letters 'CFA' in dark blue

Let’s work together.

How can we help you with your next video project?

Share a few details on what you’re looking for and we'll be in touch to schedule a complimentary 30-minute consultation call.